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The Business Community comes together to inspire young girls to love the skin they’re in

This summer holidays girls across South Wales can benefit from a unique life-changing initiative set up by entrepreneur Wenda James-Rowe. The Go Girl Academy was set up by Wenda in 2012 to inspire girls to realise their true potential by developing their confidence and self-esteem.

As seen on TV #WelshTeens: My Perfect Body, The Go Girl Academy helps girls to follow their dreams by promoting confidence, self-esteem, empowerment, diversity and well-being. It inspires girls to love the skin they are in and lead happy, healthy and fulfilling lives!

Wenda comments….. “The Go Girl Academy is unique and full of fun and inspiration. We focus on emotional as well as physical well-being. Nowadays girls are faced with so many pressures and are continuously bombarded by images of what they should look like or do and are constantly feeling the pressure of being ‘perfect’ in every way. Our workshops and holiday camps help girls to gain confidence and to love the skin they’re in, positively impacting on their well-being. I feel if girls are happy in their own skin this gives them a positive platform to follow their dreams and ultimately be happy and content in life so that they can go on to achieve whatever they desire ”

This year Wenda has teamed up with a range of local businesses who want to become involved in the initiative and are sponsoring places for local girls to attend the forthcoming summer camps free of charge. Self-made property entrepreneur Mandy St. John Davey, a Go Girl Academy role model who has attended one of the recent inspiration days and has sponsored 2 life-changing places for girls to attend said….

“I think the Go Girl Academy offers young girls an amazing inspirational platform and real opportunity in a safe environment to socialise, have fun and in doing so develop their confidence and self-esteem. It’s great to see how the girls grow and embrace who they are.The Go Girl is a fantastic concept and totally unique in what it delivers ”

The Academy has also been a feature of some recent Cardiff Metropolitan University research, with the findings so far revealing how attending the camps has helped many girls develop their self-esteem and in doing so increase their confidence. One focus for Wenda is to support the transition, with girls who are about to start secondary school and those who are in year 7 / 8: Some girls who attended previous Go Girl sessions and featured in the research suggested:

“We move from year six to year seven and uh yeah we were a bit nervous, maybe if we had a Go Girl Academy session before that it would boost our confidence for year seven”

“It would be handy to have it between year six and year seven but I also think we should have it around seven or eight because in your high school everything has changed and you, you’re trying to cope with changes happening”

If you would like to feature The Go Girl Academy contact Wenda on 07968 694517 or at

We have filming and interview opportunities over the next few weeks across Swansea, Cardiff and the Vale so please get in touch.